Policing Your Brand on Online Marketplaces: an Intellectual Property Guide for Retailers
Retail TouchPoints
MARCH 29, 2023
Indeed, there are millions of resellers on Amazon, Ebay and the like accounting for a significant portion of the total retail sales on these websites. If a brand owner is a victim of this practice, then there may be a contributory false advertising claim that can be brought against the party purchasing the fake reviews.
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