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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

The brand previously relied on disparate tools and software to support distinct functions, and there was little connection between its core accounting software and additional data created by operations, marketing and other teams. Ulta launched Touchland in 1,300 stores in January 2020 — and its products sold out within two weeks.

Planning 244
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10 Little Known Benefits of a Google Ads MCC Account

Store Growers

If managing different Google Ads accounts is part of your job description, you need a Google Ads MCC account. This special account allows you to have all your Google Ads accounts under a single login, saving you from constantly needing to switch between different profiles. What is a Google Ads MCC Account?

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CommBank helps unlock opportunities for businesses

Inside Retail

For more than 30 years, Greenhalgh has worked in customer-facing businesses, one of which ranked among Australia’s biggest wholesale exporters of meat. The data is used to inform push advertising to the group’s target demographic. It stands to reason that Greenhalgh knows a bit about the meat retail business.

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9 Best Online Marketplace Options for Your Business

Small Biz Trends

You can post items without listing fees and advertise your products to local and international customers. The eBay seller hub also gives sellers many tools to manage their product listings and quickly sell online. For example, there are options out there that cater to wholesale shopping and online stores customers can shop at.

Wholesale 131
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The benefits of financing your business growth

Inside Retail

Of course, a business shouldn’t use capital irresponsibly and spend without consideration, but establishing and growing a business does require money for inventory, marketing and advertising, staff costs, setting up internal systems and investing in growth. Essentially it allows your business to turn accounts receivables into cash faster.

Finance 246
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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more. As D2C evolved so did consumers, as many sought various ways to shop for their favorite brands other than solely through vertical sites.

Consumer 234