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Meta’s Facebook pockets stolen cash in Ads scam, leaving vendors fleeced

Inside Retail

Heartbroken by the disappearance of her cat, Filipino IT specialist and blogger Sophie* decided to use her Facebook Ads account to appeal to anyone in her local area who might have seen it. First, the bank account linked to her card was emptied of around $600. Some 10 million companies and individuals around the world use Facebook Ads.

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Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon. It’s up to the brand or its agency to manage what your pricing policies will be and how you prevent being undercut by resellers on Amazon. Make it a point to manage your own catalog of products. Keep things tidy.

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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. Shopping is one of life’s simple pleasures.

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

Reis: Amazon is such a monster to manage, and you really need to understand all the capabilities to optimize your brand. But we help brands control that Buy Box by helping them with the overall brand account, including brand messaging, because we know brands don’t have the resources to manage everything.

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Resellers vs. Retailers: How to Handle the Bot Problem

Retail TouchPoints

Occasionally, brands will advertise special releases on items like sneakers or jackets, other times it can be furniture or a once-in-a-lifetime experience like VIP tickets to meet your favorite artist. By entering numerous emails and shipping addresses, the bots can get around traditional fraud detection systems.

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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Get it right, and it is effectively free advertising that money cannot buy.” So this is an incredibly valuable opportunity to wow people.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. Social media advertising and how to leverage it. An easy way to start is with the ad manager available through most platforms. There are more than 3.6 What is content marketing?

Marketing 289