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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. If the consumer typically prefers VIP packages, the system will prioritize offering a VIP experience.

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Driving Marketing ROI Through Microsegmentation

Retail TouchPoints

For example: Personalized emails drive a 6X higher transaction rate over generic emails; Personalization can deliver 5X to 8X the ROI on marketing spend; and 53% of consumers say it’s important that retailers recognize them as the same person across all channels and the devices they use to shop. “In

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Exclusive Q&A: Cashierless Grocery Requires a ‘Very Human Response to the Customer’

Retail TouchPoints

Douang and his co-founders Josh Douang and Marie Yong knew there had to be a better way to manage the 24-hour grocery retail business without being on location around the clock. Anybody who lives in the community can create an account, use our mobile app and get into the store. Building a Smart, Secure Store Experience.

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Retail Statistics You Should Know

Small Biz Trends

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% These occupations account for 6.3% Advertising by Retailers. The US outdoor ad market is projected to touch $3.84 Small Retail Businesses.

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What is Affiliate Marketing? Everything You Need to Know in 2023

Small Biz Trends

In this article, we offer you everything you need to know about one of the top passive income ideas of 2023 and how to make money with affiliate marketing. What is Affiliate Marketing? Affiliate marketing is a type of advertising in which a firm pays third-party publishers to create traffic or leads to its products and services.

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Jason & Scot Show Episode 294 – Amazon Q2 2022 Earnings

Retail Geek

Digital marketing spend right now right I guess you go into recession it’s not the right thing to do but you know a lot of people that are nervous about their economic future are you know slow down their marketing spend right and it’s kind of like when when you start to Skid on the ice.