Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place
Retail TouchPoints
SEPTEMBER 14, 2022
Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping. In the U.S.,
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