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How bonuses and incentives help customer retention 

365 Retail

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses?

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2023: The Year of Customer Retention? Retail Tech Predictions

Retail Assist

Brand advertising spend on some of these channels may reduce in favour of retail media networks: these are expected to grow as large retailers look to leverage their digital platforms to generate advertising revenue from their valuable real-time first-party data insights. . The post 2023: The Year of Customer Retention?

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CommBank helps unlock opportunities for businesses

Inside Retail

The group had a five-year strategy to build customer numbers but within those two weeks they hit 50 percent above that five-year target. That figure may have been an anomaly created by the pandemic but it’s been an opportunity for the group to focus on customer retention. We don’t have money to throw away.

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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

Hyken

Let’s say you work in the financial services industry and your company advertises to current customers who actively use your mobile app and potential customers that interact with your digital content. The ad highlights how easy it is to open a checking account with your institution. . Reduced customer churn .

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PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

Retail TouchPoints

The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and loyalty. RTP: How has PepsiCo adapted its approach to marketing and engagement as a result of these evolving behaviors?

Consumer 262
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The Benefits Of A Referral Program

Retail TouchPoints

Word-of-mouth improves customer retention. However, one customer that is well taken care of could be more valuable than $10,000 worth of advertising. In contrast, running a referral program is a cost-effective way to get more customers at low costs.

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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

Hyken

Well, again, my observations show that pretty much every team tasked with improving the customer experience and driving more sales and customer retention is doing some form of journey mapping. And they should as it’s probably the cheapest and simple way of finding opportunities to improve the customer experience.