How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji
Inside Retail
DECEMBER 4, 2024
It comes down to the target market’s impression – is presence on a channel worth enough to degrade your brand premium? “I “But this presence comes at the expense of brand premium – the brand codes are lost. The product feels generic, the store feels discount, and the whole presence is very underwhelming. “It
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