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Claire’s Debuts Subscription Service as it Seeks New Ways to Connect with Gen Z

Retail TouchPoints

Jewelry and accessories retailer Claire’s is tapping into “drop” culture with its newest offering, a subscription box service called cDrop. Aimed at “fostering self-expression” among its core Gen Z demographic, each box retails for $30 and is shipped quarterly, with no ongoing commitment for customers.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. Adding Products to Google Shopping.

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How is AR/3D Technology Driving Next-Gen Ecommerce Best Practices?

Retail TouchPoints

Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between. This year, 3D and AR adoption is expected to be one of the biggest trends for providing next-gen ecommerce experiences, especially for apparel and footwear brands looking to bring the physical world to digital shopping.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. That’s a drop in the bucket compared to Amazon’s 1.7

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The Looming Spike In Returns Abuse

Retail TouchPoints

Consumer-friendly and flexible return policies can be the difference between getting a new customer and losing a sale. Furthermore, 56% of consumers report buy online/return in-store (BORIS) options to be very important, while 72% of consumers report the ability to initiate returns online to be very important to their purchasing decision.

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Net-a-Porter, Ssense, Farfetch: How luxury’s e-commerce leaders stack up

Inside Retail

Third-party online retailers have proven that consumers prioritise the acquisition of the product over the in-store purchase experience. Farfetch was established in 2007 as a global luxury platform designed to connect creators, curators and consumers. Ssense has earned a reputation for discovering and platforming emerging designers.

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How pop-ups helped inform Kat the Label’s new flagship store in Melbourne

Inside Retail

Working with head of marketing and growth, Anna Metcalfe, she told Inside Retail that the goal of the new boutique store is to offer something different to the usual lingerie shopping experience. It’s a personal shopping experience that’s high-end, but at an affordable price point, [and] we think we’ve got a good niche market going.”.