Inside Retail
FEBRUARY 22, 2024
Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. I started The Daily Edited (TDE) with another lawyer during my time at KWM. I started The Daily Edited (TDE) with another lawyer during my time at KWM.
Inside Retail
MAY 28, 2023
While the Australian division of the furniture and home accessories chain hadn’t noticed a spike among particular products, the company has seen a surge in spending at the brand’s in-store restaurants – with more customers coming in, and splashing out on meatballs and lingonberry jam.
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Retail TouchPoints
SEPTEMBER 28, 2020
With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.
Retail TouchPoints
NOVEMBER 24, 2023
A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.
Retail TouchPoints
JUNE 9, 2022
Think back to content you saw on social like “the best accessories for your Zoom meetings,” “business up top/athleisure on the bottom looks,” “how to design your home office,” which really helped brands reposition their inventory to fit immediate needs. For most brands, there’s a healthy balance of a mix of creators at any given time.
Retail Minded
OCTOBER 20, 2023
Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. Upselling allows you to capitalize on your current customer base, making your marketing efforts more cost-effective. For example, if a customer frequently buys running shoes, suggest premium athletic socks or accessories.
Retail TouchPoints
APRIL 13, 2021
.; that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. Increasingly, brands need to take a localized approach to their online communications, advised Chad Jordan, Regional Sales Director at SOCi.
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