Retail TouchPoints

SEPTEMBER 11, 2023

Rent the Runway has lowered its revenue expectations for 2023, now saying it plans to at least match 2022 revenues of $296.4 In fact, one reason for our reduction in revenue guidance for fiscal 2023 is our decision to prioritize more rapid progress on profitability by reducing promotions and therefore, subscriber acquisition.” “The

Planning 245

Planning Promotions Marketing Spend Marketing 245

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 356

Consumer Marketing Promotions Management 356

Rangeme

SEPTEMBER 6, 2022

June 23, 2022. , July 28, 2022. That’s why we’re sharing the following marketing best practices to help you grow your top line, even in a recession. Pause to plan. Recessions can create lucrative new business opportunities because market conditions change. Invest more in marketing. June 24, 2022. ,

Marketing 52

Marketing Advertising Consumer Promotions 52

Inside Retail

DECEMBER 6, 2022

For GoTo, the company formed in May 2021 by a merger between Tokopedia and Gojek, 2022 is shaping up to be the year that it has made serious strides toward profitability. The retrenchments meant GoTo joined Singapore-based Sea Ltd., It was part of a broader statement about cost-cutting that accompanied third-quarter earnings.

Payment Services 130

Payment Services Marketing Spend Advertising Promotions 130

Retail TouchPoints

SEPTEMBER 22, 2022

Inflation and the threat of recession are defining aspects of the 2022 holiday season, but the potential bad news will do little to dampen a potentially successful — if not extraordinary — season. Retailers are planning to cut back in one area: marketing. Retail Leaders Remain Optimistic About Holidays Despite Headwinds.

Promotions 237

Promotions Fulfillment Inventory Management Drop-Shipping 237

Mass Relators

OCTOBER 10, 2022

I saw a report from Bloomberg a little while ago that the Federal Reserve has a new plan to end high inflation — through a “growth recession” strategy. We’re all wrestling with decisions on what percentage of costs to absorb without eroding margins, and how much to pass on to the consumer without damaging revenue and market share.

Management 52

Management Promotions Consumer Marketing Spend 52

Retail TouchPoints

NOVEMBER 10, 2023

In 2022, global retail media revenue reached $101 billion, according to GroupM. alone in 2023, Insider Intelligence projects that retail media spending will reach $45 billion. For example, Macy’s RMN hit the market in 2020 and was able to generate $105 million in revenue by the next year, 2021. In the U.S.

Advertising 273

Advertising Marketing Social Commerce Consumer 273