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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 362
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How to manage the inflationary tiger

Mass Relators

We need to figure out how to carefully tame, or manage, this inflationary tiger, to prevent havoc within our businesses over what could be an extended period of below-trend economic growth and rising ­unemployment. Consistent supply secures promotions, distribution and sales. Jason Reiser is president of Market Performance Group.

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“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. According to Eddy Han, general manager of ShopBack Malaysia, 2023 will be a year of growth for the brand. “We

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Learn to Build Revenue with an Affiliate Marketing Course

Small Biz Trends

Affiliate marketing is the most popular business in 2022. There are a lot of offerings online for affiliate marketing courses that anyone seeking extra income can take. Affiliate Marketing Course. Beginner Affiliate Marketing To Start In 1 Day – For 2022.

Marketing 116
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Why Asian e-commerce giant GoTo is cutting costs despite top-line growth

Inside Retail

For GoTo, the company formed in May 2021 by a merger between Tokopedia and Gojek, 2022 is shaping up to be the year that it has made serious strides toward profitability. Despite the clear shift in company focus toward profitability, GoTo still managed to accumulated a loss of 20.32 Third-quarter results look good, except for profits.

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3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022

Retail TouchPoints

Inflation and the threat of recession are defining aspects of the 2022 holiday season, but the potential bad news will do little to dampen a potentially successful — if not extraordinary — season. Companies plan to spend 30% of their marketing budget during the holidays, down from 36% in 2021.

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Retail Media: Everything You Need to Know

Retail TouchPoints

In addition to advertising opportunities, many of the more sophisticated retail media networks also offer services for the brands that advertise with them, which can include data analytics, self-serve advertising platforms, campaign management assistance and more. In 2022, global retail media revenue reached $101 billion, according to GroupM.