2022, Brand Management, Checkout and Social Commerce

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

MARCH 9, 2023

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy. Forever 21 one-click checkout with Bolt.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

SEPTEMBER 12, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. and managed by the U.S. reads the company announcement. reads the company announcement. user data is stored in the U.S.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

TikTok Shop Officially Debuts in the U.S.

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