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Driving Marketing ROI Through Microsegmentation

Retail TouchPoints

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

Marketing 221
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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology. Personalize Your Back-to-School Marketing. Another easy step: Drop account creation requirements and allow guest checkout.

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Foot Locker Deepens Relationship with Adidas as Both Retailers Focus on Digital Offerings

Retail TouchPoints

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 253
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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. The overall on-time delivery rate was 91%.

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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2 What unique value do influencers provide in this area?

Consumer 353
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Retail Media: Everything You Need to Know

Retail TouchPoints

Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+. And The Mars Agency recently declared : “Retail media is now almost universally recognized as one of the most effective methods of commerce marketing.” In the U.S.

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Dr Esho launches social media ready clinic in brand new FLANNELS store

365 Retail

FLANNELS takes northern spirit into account and always prides itself on accessibility. In 2022, alongside the FLANNELS launch, two new products are in the works, due to launch in coming months. The brand went on to have a further sell out moment with beauty e-tailer feelunique, leading to a Year 1 valuation in excess of £3 million.

Boutique 138