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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology. Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. Here’s a look at some of those initiatives and where Wish is focusing next: 1.

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Dr Esho launches social media ready clinic in brand new FLANNELS store

365 Retail

FLANNELS takes northern spirit into account and always prides itself on accessibility. Formulated by Dr Esho with the ambition to deliver clinic-worthy results at home, the ESHO range launched in May 2021 with QVC and repeatedly sold out, becoming the channel’s fastest ever selling lip product with one ESHO product sold every 30 seconds.

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Driving Marketing ROI Through Microsegmentation

Retail TouchPoints

Shoppers today don’t just want the right products at the right price at the right time. During her time at the CPG giant Unilever, Dalton helped develop a pilot study in southeast Asia, which included the Philippines, Thailand and Indonesia, to understand the impact of microsegmentation.

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Jason & Scot Show Episode 294 – Amazon Q2 2022 Earnings

Retail Geek

Episode 294 is a recap of Amazon’s earnings for Q2 2022. Episode 294 is a breakdown of Amazon’s Q2 2022 earnings. Episode 294 of the Jason & Scot show was recorded on Sunday July 31, 2022. Scot: [1:16] I know and Lord of the Rings we got a lot a lot of geekdom kind of happening all at once here.

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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2 What unique value do influencers provide in this area?

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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage. And The Mars Agency recently declared : “Retail media is now almost universally recognized as one of the most effective methods of commerce marketing.” In the U.S.