Small Biz Trends

OCTOBER 21, 2021

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing

Inside Retail

SEPTEMBER 26, 2022

“Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such.

Outdoor

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Now, businesses must begin to regard these virtual spaces as addressable commerce markets. But the hardest part is knowing how to press “start” on their initial entry into the market.

Promotions

Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Our lives would be so simple!

Marketing

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

Marketing

Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Our lives would be so simple!

Marketing

Hyken

JUNE 28, 2021

Newsweek) Newsweek has again partnered with respected global data research firm Statista to identify the stores that consistently provide the Best Customer Service 2021. The post 5 Top Customer Service Articles of the Week 6-28-2021 appeared first on Shep Hyken. America’s Best Customer Service Companies by Newsweek. and loyalty.

Customer Experience

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

Fast Fashion

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. As Chief Sales Officer, Whitney is responsible for AnyRoad ’s global sales and partner alliance strategy.

Sporting Goods

Inside Retail

SEPTEMBER 15, 2021

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.

Shipping

Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies.

Apparel

Indigo 9 Digital

MAY 16, 2022

If you are curious about these and other elements of Dove’s marketing strategy then consider these five keys to its success. When you think about beauty and skincare brands they often market their products as ones that help you to achieve a standard of beauty that isn’t achievable. Doesn’t that sound like a stretch? Taking risks.

Marketing

Inside Retail

AUGUST 14, 2024

In an ambitious move that signals its intent to capture a share of the burgeoning luxury market in India, London-based fashion label Raishma has recently expanded its operations into the country through strategic partnerships with leading e-commerce platforms such as Nykaa Fashion, Myntra, Ajio, and Tata Cliq Luxury.

Clienteling

Independent Retailer

JUNE 24, 2021

Inspired by recent global trends that align men’s and women’s markets, PROJECT will now unite the entire contemporary market to feature both men’s and women’s brands. Inspired by recent global trends that align men’s and women’s markets, PROJECT will now unite the entire contemporary market to feature both men’s and women’s brands.

Apparel

Inside Retail

APRIL 28, 2021

Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions.

Fast Fashion

Retail Minded

DECEMBER 7, 2021

In 2021, investors are having a harder time finding viable investments. With the stock market indices at all-time highs, it is imperative to seek out unique investments. Nevertheless, there are numerous investment opportunities for 2021 and 2022. Nevertheless, there are numerous investment opportunities for 2021 and 2022.

Target Market

Inside Retail

FEBRUARY 25, 2024

Dr Vranjes Firenze’s launch in the Australian market last December through a partnership with David Jones could be a sign of further global expansion to come, following L’Occitane Group’s recent acquisition of the luxury Italian home fragrance brand. Italy, the Middle East and Japan are currently the three main markets for the brand.

Department Stores

Inside Retail

NOVEMBER 29, 2022

Alibaba seeks to have a full understanding of its target markets and their specific purchasing habits. But you don’t need to be a multibillion-dollar market leader to master your B2B customer experience. Targeting and personalisation are critical, as well as investing even more in individual relationships.

Customer Experience

Inside Retail

FEBRUARY 2, 2022

. * The insights and findings contained in this article are based on research undertaken in April 2021 by Rest in partnership with research and insights company Kantar. This information is current as of August 2021. This information has been prepared without taking account of your objectives, financial situation or needs.

Accounting

Inside Retail

JANUARY 31, 2022

Anything from maternity to kids [and] homewares, those are our sweet spots, and the opportunities are massive in this market.”. Number one is just the depth and the size of the market. We have also invested in product development, and obviously, there’s standard stuff like improving the efficiency of paid marketing.

Target Market

Inside Retail

AUGUST 11, 2023

How large is the market for accessible products? Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. The reality is that there is no one example of what a disabled consumer looks like.

Fashion

Inside Retail

MAY 17, 2022

Given how competitive the current job market is, it’s crucial to ensure your new starters have an engaging onboarding process. The insights and findings contained in this article are based on research undertaken in April 2021 by Rest in partnership with research and insights company Kantar.

Accounting

Small Biz Trends

MAY 26, 2022

The global car rental market is booming. Overall, the car rental company business was $92 billion in 2021, with the bulk of that ($57 billion) linked to tourism. As part of your market research, look at other car rental companies and note the aspects of those operations that you think fit what you plan to do. Luxury vehicles?

Target Market

I Vend

MARCH 14, 2022

Optical retail is a large and growing global market. billion market in 2021 , nor that it is forecast to continue to grow at 6% over the next seven years. Personalisation – digital commerce gives optical retailers the opportunity to understand customer preferences, for targeted marketing.

Customer Retention

Inside Retail

JUNE 20, 2022

Hong Kong plays a key role in the technology ecosystem of the Asia-Pacific region, and Meta remains committed to driving economic and technological development in this market,” said George Chen, Managing Director of Public Policy for Greater China, Mongolia, and Central Asia at Meta. Online shopping trends.

Target Market

Inside Retail

APRIL 20, 2023

From Spanx’s Sara Blakely to Glossier’s Emily Weiss, some of the most successful female founders in retail today struggled to raise funds in their early days because the majority-male panels they were pitching simply didn’t ‘get’ their business or target markets. It’s a sadly common story.

Department Stores

Inside Retail

SEPTEMBER 16, 2022

While NYFW attendees might be more used to seeing French or Italian fashion on the runway, the export value of Indonesian garment and textile products to the US has grown, reaching almost US$4 million in 2021, a 17 per cent increase over the previous year. Decoding fashion.

Fashion

Indigo 9 Digital

MAY 31, 2022

In 2021 Beyond Meat’s revenue increased by 14.2% Plant based burgers are not new but Beyond Meat has been able to capture more of the mainstream market. If you are wondering how Beyond Meat has been able to make strides where others haven’t consider these four elements of its marketing strategy. to reach $464.7

Marketing

A1 Retail

OCTOBER 11, 2021

Loyalty scheme, backed up by targeted marketing across 11,500 branches, sees Post Office challenge the highly competitive parcel market during the peak trading of Christmas. There are two “Reward Periods” (1 November- 30 November 2021 and 1 December – 31 December 2021). How the loyalty scheme works.

Accounting

Indigo 9 Digital

MARCH 8, 2023

s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. is one of the best positioned in beauty because they have relatively manageable price points and still a lot of market share opportunity to gain." s chief marketing officer. “A In 2021 e.l.f.

Beauty and Health

Cisco Retail

NOVEMBER 23, 2021

According to the 2021 Verizon Data Breach Investigations Report, 43 percent of all data breaches involved small and medium-sized businesses. Retailers have adapted to new ways of communicating with customers – both old and new, including virtual consultations, social media, loyalty programs, and targeted marketing.

Payment Services

A1 Retail

APRIL 23, 2021

Shopify’s 2021 Future of Commerce report found that 54% of younger consumers globally discover brands via social media. Our partnership with Pinterest means that Shopify merchants across the UK can now tap into the purchasing power of over 450 million Pinterest users by building thoughtful, targeted marketing campaigns.” .

Social Commerce

Indigo 9 Digital

JANUARY 17, 2023

In May of 2021 Shein became the most downloaded shopping app on iOS and Android in the United States, with Amazon coming in second. While Shein is based in China its target market is international. In the United States, Shein has a 40% share of the fast fashion market with sales reaching $16 billion in 2021.

Fast Fashion

Retail Assist

JANUARY 12, 2023

Whilst the market might look pretty damp heading into this year, there are plenty of opportunities to reach new audiences within your target market and optimise sales activity, fuelling crucial growth. 82% of UK businesses are targeting significant growth in 2023 despite economic factors. Social Commerce.

Retail Trends

DMS Retail

AUGUST 5, 2021

In this brand new Inventory Management Workshop ONLINE , you’ll get the benefit of a comprehensive program which covers all aspects of the Buying, Inventory Control and Category Management functions as well as Online and Digital Marketing, and much more. This module discusses go-to-market, or competitive strategies, in detail.

Inventory Management

DMS Retail

OCTOBER 1, 2021

In this new Inventory Management Workshop ONLINE , you’ll get the benefit of a comprehensive program which covers all aspects of the Buying, Inventory Control and Category Management functions as well as Online and Digital Marketing, and much more. This module discusses go-to-market, or competitive strategies, in detail.

Inventory Management

Wiser

DECEMBER 5, 2023

It requires a thorough analysis of your target market, competition, and overall business goals. Understanding Loss Leader Pricing Loss leader pricing is a strategy where products are priced below market cost to stimulate other, more profitable sales. Same with razors, as you can keep the handle and swap out the blades.

Store Layout