What’s Driving the Explosion of Retail Media (and How to Get in on the Action)
Retail TouchPoints
JULY 15, 2022
First, there’s the Amazon effect: retailers see how lucrative ad sales have been for the perennial disruptor ( $31 billion in 2021) and want a piece of the rapidly growing action. Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. This requires a shift in mindset and approach; and.
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