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11 Things You Need to Know About Shein

Indigo 9 Digital

The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fast fashion stalwarts. Source: Bloomberg.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.

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Zara’s Strategy - 7 Ways it Stays on Top

Indigo 9 Digital

In 2021 Inditex generated 27.7 Then in 2021 Zara’s digital sales were up 14% on top of breakthrough sales the year before. This approach also helps to alleviate last mile shipping costs since stores are closer to customers than distribution centres. These companies include Shein, Boohoo, Fashion Nova and ASOS.