Using Design Elements to Make Shop-in-Shops ‘Pop’ — or Not
Retail TouchPoints
JUNE 1, 2022
The shop-in-shop retail approach can yield benefits for both the host retailer and the hosted brand, but there are certainly challenges to entering into this type of partnership. How is it appealing to the customer? Would standing out or blending within the host environment drive the most traffic to the shop-in-shop?
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