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10 Leading Strategies for Pricing New Products (2021)

Retalon

MARCH 9, 2021

The retailer will make more money on less price-sensitive customers early in the product lifecycle before selling to less profitable customers later on. Price skimming can work with consumer technologies that have unique features or demand from early adopters. Bundle pricing. Optional product pricing.

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5 Highly Effective Retail Markdown Strategies that Work in 2021

Retalon

APRIL 14, 2021

Use alternative pricing strategies in your markdowns. A straight price cut may not be the best way to mark down end-of-life products. Retailers have many other pricing strategies to choose from. Buy-One-Get-One bundle pricing has the financial impact of a 50% price cut, but it doubles the number of units customers buy.

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