Remove 2021 Remove Advertising Remove Payment Services Remove Social Commerce
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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. In fact, posts from friends were the number three and four among top methods for users making purchases on social.

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

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Pinterest Names Google’s Bill Ready CEO, Underscoring Platform’s Commerce Ambitions

Retail TouchPoints

At Google, Ready oversaw the vision, strategy and delivery of that company’s commerce products as President of Commerce, Payments and Next Billion Users. He is a builder who deeply understands commerce and payments. Bill is a great leader for this transition. I’m confident he’s going to be an outstanding CEO.”.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

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The Most Important Retail Metrics to Leverage in 2021

Retail TouchPoints

But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Cost per order: Your cost per order is an important metric because it tells you how much one order costs once advertising, packaging, shipping, etc. Website traffic: More than 4.5

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. Whether BNPL turns out to be a short-term blip or a lasting change in shopper payment options, retailers should develop strategies to make the most of its current popularity. Curious about how consumer attitudes and behaviors are evolving?

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#RIC21 Provides 8 Real-World Answers to the Question ‘What do Consumers Really Want?’

Retail TouchPoints

Fortunately the 2021 Retail Innovation Conference, which wrapped up Nov. Enhance advertising and recommendation relevancy with better targeting and search. The company completely overhauled its mobile app to offer better services, such as an active events calendar, retailer information and a real-time map with parking guidance.

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