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8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Retail TouchPoints

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. On one hand, ecommerce automation saves a ton of time compared to manual ways of executing an operation. Advertising. Email marketing.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

Flexible Payments Will Gain Further Ground. Flexible payments are continuing to gain steam, particularly among younger generations. A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. Big Box Stores Will Take Market Share From Amazon.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

based online sellers” are reportedly participating in the beta test of Buy Direct, but a source told Business Insider that Microsoft hopes the service will drive $25 million in gross merchandising value (GMV) by fiscal 2023, which ends June 30, 2023. At the moment a “ couple hundred U.S.-based Bing’s goal might be similar.

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Are Varied Payment Options the Main Thing that eCommerce Businesses Should Implement?

365 Retail

trillion in 2021, and that figure is going to continue swelling in the future. One of the most important aspects of an eCommerce site nowadays is to make sure that the payment process goes as smoothly as possible. Easy Payments are Hugely Important. Clever Marketing is Also Crucial.

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. Salesforce also addressed support for building and sending AMP emails in 2021.

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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. So what does 2022 hold for the subscriptions market? The subscription phenomenon. billion by 2025.

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Meet Safely, a modern self-defense brand founded by women for women

Inside Retail

Due to growing safety concerns, especially for femme-presenting individuals and the elderly, the market for non-lethal self-defense weapons, such as pepper sprays or wearable devices, is expanding, especially in North America. According to Verified Market Research , the self-defense products market was valued at around $2.9