Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’
Retail TouchPoints
MARCH 21, 2024
Target ’s announcement earlier this month that it was launching a paid membership plan almost felt like a foregone conclusion. Amazon ’s Prime membership has been paying dividends for the company for decades, and after Walmart followed suit with Walmart+ in 2020 , it was only a matter of time before Target entered the mix.
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