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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

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Opinion: The clock is TikToking for supply chains

Inside Retail

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

It will include the Holiday 2022 Meta Foresight Interactive Report , offering insights from the 2019, 2020 and 2021 holiday seasons across 33 key markets as well as tips on turning new holiday customers into returning shoppers after the season ends. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

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Top Retail Trends of 2021

365 Retail

With brick and mortar stores no longer a necessity, consumers can browse goods and services from the comfort of their own homes and checkout at the touch of a button. The proliferation of social commerce. In 2020, social media giant TikTok entered into a global partnership with multinational e-commerce company Shopify.

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Jason & Scot Show Episode 297 -GroceryShop 2022 and news

Retail Geek

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs.

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3 Takeaways from NRF Converge: Quick-Hit Quotes from Sephora, Walmart, Zappos and More

Retail TouchPoints

Following the murder of George Floyd in May 2020, brands and retailers were eager to show solidarity and support. We’ve been on a multi-year quest to help people buy nearly everything that they find on Pinterest and to give merchants the tools to connect with those eager Pinners. THEME 1: Actualizing Diversity and Inclusivity.

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Jason & Scot Show Episode 304 ShopTalk 2023 Recap

Retail Geek

We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. So that was interesting and then the to me the most geeky coolest thing of all although controversial is during the pandemic, the Brazilian government launched a government-sponsored instant payment system so I got.