2020 Consumer Markdowns Retail Trends 
Indigo 9 Digital
FEBRUARY 28, 2023
It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Although clothing is a department store staple retailers like Sears or specialty retailers like Gap couldn’t keep up with a more nimble fast fashion retailer like Forever 21. Do you like this content?
Indigo 9 Digital
SEPTEMBER 7, 2022
Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. While the shift towards selling luxury goods online took place before 2020, the pandemic cemented a new way forward. It’s a strategy that is familiar one in the retail industry.
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Indigo 9 Digital
SEPTEMBER 1, 2022
But in 2020 Marks & Spencer opened up its website to outside apparel brands. In a small pilot that took place in October of 2020, where Marks & Spencer sold womenswear brand Nobody’s Child on its website, Marks & Spencer found that close to 10% of customers who bought the brand were new to Marks & Spencer womenswear.
Retalon
SEPTEMBER 11, 2020
In today’s landscape, when a new fashion retail trend latches on, companies need to have the ability to make the right decisions quickly. Retailers have found that machine learning and predictive analytics is a game changer which is leaving slow to adapt competitors far behind. Often minimizing markdowns in the process.
Indigo 9 Digital
FEBRUARY 7, 2023
With the average dress size in the United States falling between a size 16 and size 18 , not catering to consumers that wear larger sizes leaves money on the table. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Use of older models.
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