Remove 2020 Remove Checkout Remove Promotions Remove Social Commerce
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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

trillion in 2020, while U.S. Additionally, total order count was up almost 10.45% from holiday 2020 levels, according to data from Klaviyo. As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. BNPL and Social Commerce Were Holiday Standouts. trillion , up from $1.1

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What Is Social Commerce and Why Should You Care About It?

Wiser

You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. This is social commerce. What Is Social Commerce? It’s important to note that social commerce is related to, but not the same as, eCommerce.

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers. The primary solution?

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Retail appointments of the week

Inside Retail

According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data. Chen joined TikTok’s parent company Bytedance in December 2020, and was the president of its news aggregator app Jinri Toutiao.

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Retail appointments of the week

Inside Retail

According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data. Chen joined TikTok’s parent company Bytedance in December 2020, and was the president of its news aggregator app Jinri Toutiao.

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How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

Retail TouchPoints

These shoppers were omnichannel-aligned even before the lockdowns hit, and American Eagle built on this foundation to help online sales reach 45% of its total in 2020. The retailer was able to achieve this feat by utilizing the channel to its fullest, through special activations and promotions that could only work online.

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Top Retail Trends of 2021

365 Retail

With brick and mortar stores no longer a necessity, consumers can browse goods and services from the comfort of their own homes and checkout at the touch of a button. The proliferation of social commerce. In 2020, social media giant TikTok entered into a global partnership with multinational e-commerce company Shopify.