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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

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From ‘Beautiful Playground’ to ‘Commerce Destination’: Inside the Vision of Pinterest’s New Chief Shopping Officer

Retail TouchPoints

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

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Top Retail Trends of 2021

365 Retail

With brick and mortar stores no longer a necessity, consumers can browse goods and services from the comfort of their own homes and checkout at the touch of a button. The proliferation of social commerce. In 2020, social media giant TikTok entered into a global partnership with multinational e-commerce company Shopify.

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Jason & Scot Show Episode 297 -GroceryShop 2022 and news

Retail Geek

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs.

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Jason & Scot Show Episode 304 ShopTalk 2023 Recap

Retail Geek

We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. So that was interesting and then the to me the most geeky coolest thing of all although controversial is during the pandemic, the Brazilian government launched a government-sponsored instant payment system so I got.

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The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

Retail TouchPoints

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. Twitter Lets Merchants Create In-App ‘Shops’.