Retail TouchPoints

FEBRUARY 23, 2021

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot of first-time online shoppers were activated. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 244

Advertising Social Commerce Consumer Marketing 244

Retail TouchPoints

MAY 3, 2022

The average shopper was on a digital device for more than 10 hours per day in 2020, and 60% of adults agreed that the content often wasn’t positive. They feel like when they see an advertisement from a brand it doesn’t even feel like an ad. People love the content they see on the platform. It’s coming from a creator.

Marketing 230

Marketing Consumer Advertising Social Commerce 230

Retail TouchPoints

JANUARY 15, 2021

You’ll want to look at organic sessions, paid sessions, how long people have stayed on your page and the number of new visitors vs. returning visitors. You’ll also want to look at referral traffic to see if you’re getting page views from being featured in any news outlets, blogs or social media posts. Website traffic: More than 4.5

Payment Services 149

Payment Services Promotions Shipping Planning 149

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). 31:44] Social commerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail TouchPoints

JULY 2, 2021

Following the murder of George Floyd in May 2020, brands and retailers were eager to show solidarity and support. Whilst shoppers have been able to engage with virtual experiences for the past year, shifts online have raised the bar around convenience as shoppers return back to stores. THEME 1: Actualizing Diversity and Inclusivity.

Merchant Services 183

Merchant Services Customer Experience Marketing Consumer 183

Retail Geek

APRIL 7, 2023

We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. In this episode we recap everything you may have missed if you couldn’t make it to Las Vegas. But apparently like taking the email address of all the people you sell something too and uploading it to a server via an API is too hard.

Merchant Services 52

Merchant Services Payment Services Social Commerce Advertising 52

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. percent so. [31:38] Quarter for Best Buy.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52

Retail Geek

JANUARY 20, 2023

Shopify launches an ad product such as a retail media network Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. E-com returns 10-15% growth rates. 60 billion in total sales and live streaming was likely less than 1% of that 60 billion so I. [40:48]

Social Commerce 52

Social Commerce Fulfillment Drop-Shipping Loss Prevention 52

Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Now that this trend is finally reaching the U.S.,

Advertising 228

Advertising Social Commerce Promotions Outdoor 228

Retail Geek

MARCH 31, 2021

Given how Shoppers tend to buy the same item in multiple sizes when they order online, Macy’s can use it stores to handle returns which lowers the shipping cost and offers a chance to win some sales while those customers are in there are stores. Scot: [25:35] Everything in China is always like so big to which is fun.

Beauty and Health 59

Beauty and Health Apparel Merchant Services Marketing 59