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Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

Retail TouchPoints

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. As a result, brands and advertisers have access to both commerce and advertising solutions within the same platform.

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Regulation is Coming to POS Finance: Why Responsible Lending Will Benefit Retailers

Retail TouchPoints

As economic pressures and living costs surge, more people than ever are considering using point-of-service (POS) finance — such as buy now, pay later and installment loans — to manage their cashflow. But a year on from the Woolard Review , which found that the use of interest-free credit products nearly quadrupled in 2020 to £2.7

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

We’re indifferent on where the shopping journey ends, where that transaction takes place ,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. “It The result is a much lower barrier of entry for merchants looking to capitalize on Google’s massive reach.

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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. Multiple Meta Resources.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

Here are the Top 10 predictions retailers should keep in mind as they plan, implement and finalize their holiday strategies. Flexible Payments Will Gain Further Ground. Flexible payments are continuing to gain steam, particularly among younger generations. Let the countdown begin….

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Deep dive: What social commerce looks like around the world

Inside Retail

As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. TikTok reports that two-thirds of its users were inspired to shop even when they weren’t actually planning to do so. And for consumers: Discovery of new products and services.

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How Brands Large and Small are Leaning into the Amazon Effect to Compete

Retail TouchPoints

According to a 2020 survey, over half of U.S. While Amazon is a consumer-facing platform, Shopify is merchant-facing; enabling small businesses, mom-and-pop stores and brick-and-mortar stores to sell online by handling payment and inventory for the businesses. It’s no secret that Amazon is the ecommerce titan.