“We are still in the early innings”: Liquid Death’s SVP of strategy
Inside Retail
MAY 14, 2024
Cessario came up with the name Liquid Death and applied for the trademark in 2017, before officially launching the brand in 2019. Liquid Death relies on a relatively simple, but effective playbook to make water, a nondescript beverage, as cool to carry around at a club as a beer can or a “monster” energy drink.
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