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4 Tips for Driving Digital Sales in Hyper-Dynamic Markets

Retail TouchPoints

According to recent Statista Market Outlook reports, the global transaction value of digital payments is as follows: 2020: $5.2 growth rate from 2019 2024: $6.39 In fact, statistics at every step of the sales funnel show that retailers can only capture a very small portion of the total available market. trillion 2021: $6.68

Marketing 279
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Marketing 245
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Tod’s says China lockdowns won’t derail 2022 results

Inside Retail

Chief Financial Officer Emilio Macellari said that a 40 per cent sales decline in the second quarter in the country – a key market for luxury groups – was a possibility, but it would depend on how long the curbs last. However, the group is confident it can meet analyst expectations for the full year. Revenues totalled 219.6

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. million on advertising in 2019 and 2020 respectively. Casper has long leaned into digital marketing to drive awareness of its brand.

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Why DoorDash & Other Delivery Apps Struggle with Profitability

Indigo 9 Digital

In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales. In 2019 DoorDash spent 101% of its revenues on marketing in the first quarter a few months before it passed Grubhub in market share. "We

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Why retailers are moving their ad spending into in-store digital assets

Inside Retail

Today, there is a growing opportunity around connecting the in-store retail media piece of the broader marketing puzzle, continues Hanns. “We We have been working with our customers on how we connect the store part of their retail media into their omnichannel marketing approach.

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3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022

Retail TouchPoints

Retailers are planning to cut back in one area: marketing. Companies plan to spend 30% of their marketing budget during the holidays, down from 36% in 2021. This is no surprise — brick-and-mortar is expected to play a larger role in a post-pandemic world — but there will still be plenty of digital spending to capture.