How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars
Retail TouchPoints
APRIL 18, 2023
His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I Here’s how he’s doing it.
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