The Anaconda brand experience: creating a destination for adventure-seekers
Inside Retail
MAY 30, 2023
When Chris Lude joined Anaconda as CEO, the business – part of a large family-owned retail group – had 34 stores and an ever-growing product range. The immersive store experience was recently recognised as a finalist in the 2023 Inside Retail – Retailer Awards’ Store Design and Concept of the Year category. “We
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