2019 Brand Management Consumer Customer Experience 
Retail TouchPoints
FEBRUARY 1, 2021
Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg. The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S. The new entity opened stores at the Garden State Plaza in Paramus, N.J.
Inside Retail
NOVEMBER 28, 2021
Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. Inside Retail: Is this Piaget’s first standalone direct-to-consumer (DTC) store in Sydney?
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Retail TouchPoints
AUGUST 18, 2020
When Payless ShoeSource filed for bankruptcy protection in February 2019, the company began two months of liquidation sales for its portfolio of approximately 2,500 North American locations and wound down its e-Commerce operations. In an interview with The Wall Street Journal , Margolis said “starting from scratch puts us in a good position.”
Retail TouchPoints
MAY 10, 2021
2020 in particular forced reflection and conversations into all of our lives; and brands weren’t immune to the pressures of an increasingly politicized world. A company aligning with a consumer’s worldview can be an added motivation to support them, and likewise a misalignment can alienate another customer segment.
Retail TouchPoints
MARCH 9, 2023
Easier said than done, especially for a brand that is still working its way back from the brink. Hawkins — who was hired in February 2022, just one month after former Paper Source CEO Winnie Park was appointed to lead the brand — is central to that effort. One example Hawkins gives is around inclusivity.
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