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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. Multiple Meta Resources.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

We’re indifferent on where the shopping journey ends, where that transaction takes place ,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. “It The result is a much lower barrier of entry for merchants looking to capitalize on Google’s massive reach.

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How Indian brands could benefit from Walmart’s ambitious export goals

Inside Retail

Joined by his management team, McMillon met with suppliers, merchants, grantees, artisans and MSMEs (micro and small to medium enterprises) across the company’s programs, such as Walmart Sourcing, Walmart Vriddhi, Flipkart, PhonePe, Walmart Marketplace, Walmart Global Tech In India and Walmart Foundation. per cent to US$26.8

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

Households with children in elementary and high school are set to spend an average of $789.49 , far exceeding the 2019 record of $696.70. There was a high degree of folks who were cautious about whether their kids were prepared for the next grade, so there may be a tendency to over-compensate and spend a little more than initially planned.

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

For new clients, these metrics offer a great way to put together a plan to set goals and expectations. This means that you’re missing critical links in addressing the buyer process. But after you’ll need to grow more deliberately: improve your website, start advertising or get serious about your email list.

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5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup

Retail TouchPoints

over the 2019 holiday. Adobe reports that the percentage of retailers offering curbside services also increased year over year, from 15% in 2019 to 23% this year. Although research from Adtaxi reported that 74% of consumers planned to shop small this holiday season, only half said they felt safe venturing to stores.

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Watch out World – Amazon is Coming for TV

Retail TouchPoints

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. This shift will make Prime Video “the largest premium ad-supported service, reaching an estimated 115 million viewers in the U.S. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.