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Dell sued over misleading consumers about the cost of add-on monitors

Inside Retail

Federal Court proceedings have been initiated against Dell Australia by The Australian Competition and Consumer Commission (ACCC) for allegedly making false or misleading representations about the cost of add-on monitors at checkout. A “strikethrough” figure was placed next to the monitor’s price representing a significant saving.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

The move follows a similar trajectory at Google , which has been continuously adding more features to make itself central to the online shopping experience, including the recent debut of a new checkout flow. Certainly having more sellers and more products on its shopping platform should boost traffic and therefore advertising audiences.

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

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8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Retail TouchPoints

in 2019 to 14.9% Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. at the peak of the pandemic.

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What Amazon’s AI search tool Rufus means for marketplace sellers

Inside Retail

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Retail TouchPoints

NBCU actually started used the QR code to enable TV shopping before the pandemic in 2019 with one of its first shoppable experiences, developed in tandem with the French Open. From 2019 to 2022, internal NBCU data shows a 168% increase in shopping intent from its shoppable TV integrations. The results have been impressive.

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Study Forecasts Accelerated Adoption of Digital Wallets and Buy Now, Pay Later

Retail TouchPoints

However, retailers themselves also are playing an important part in the growth: as more and more companies accept and advertise these options, it becomes more convenient for customers to utilize them. More streamlined online checkout processes positions digital wallets for explosive ecommerce growth in the coming years.