Forever 21: 4 Reasons it Failed & Filed for Bankruptcy
Indigo 9 Digital
FEBRUARY 28, 2023
It wasn’t until a little over 10 years after Zara showed up in America did H&M open its first store 2000. Shein is vertically integrated allowing it to go from design to shipping in as little as three days. By 2018 Forever 21’s online sales were only 16% of total sales. Many of Forever 21’s stores were unprofitable.
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