6 Ways Farfetch is Disrupting Luxury Retail
Indigo 9 Digital
SEPTEMBER 7, 2022
Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image. It’s a test and learn approach.”.
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