Forever 21: 4 Reasons it Failed & Filed for Bankruptcy
Indigo 9 Digital
FEBRUARY 28, 2023
By 2018 Forever 21’s online sales were only 16% of total sales. If you can’t move all of the inventory then markdowns are required which eats into sales per sq. Having to fill those boxes on top of having to deal with the complexities of expanding internationally did stress our merchant organization,” said Chang.
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