Excess Wine Inventory Pains France’s Bordeaux Region — Can Retail Optimization Technology Lift the Industry’s Spirits?
Retail TouchPoints
NOVEMBER 23, 2023
Demand modeling and planning: When it comes to products with long lead times, like wine, inaccurate demand forecasting means that inventory miscalculations will come to light quarters (or even years) after production. In the case of Bordeaux, the industry seemed to plan production levels around optimistic forecasts of Chinese market growth.
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