How Touchland Uses Data to Drive Brand Expansion
Retail TouchPoints
MAY 18, 2023
Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018. We can see how geo-localized marketing initiatives boost sales in specific geographies within the U.S.
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