Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey
Retail TouchPoints
JULY 10, 2020
Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. In contrast, paid search clicks dropped 12%.
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