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Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

Retail TouchPoints

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. In contrast, paid search clicks dropped 12%.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

By Tricia McKinnon 2020 is the year when the eCommerce narrative shifted in a major way. Walmart’s US eCommerce sales were up 79% in 2020 and were up 11.0% Then in 2022 Walmart’s eCommerce sales were up 12%. This service is also beneficial for consumers worried about their goods being stolen after they are dropped off.

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4 Elements of Amazon’s Strategy to Watch

Indigo 9 Digital

If you have a traditional retail business or a pure play eCommerce company then Amazon is a great model not just for how fast goods should be shipped but also for how to think differently about how to monetize your customer base. Amazon launched Amazon Pharmacy in 2020 which offers online ordering and delivery of prescriptions.

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Jason & Scot Show Episode 309 Instacart IPO Filing

Retail Geek

1:24] And just to set it up the you know in my world of start-up land it has been very hard to get an IPO done so there’s been a couple post coated and like late 2020. Jason: [12:03] Yeah I had to read it with my my PDF zoomed way up so I feel like I yeah but it was a big font. But then the growth in 2021 over 2020 was 24%.