Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey
Retail TouchPoints
JULY 10, 2020
The study found that this evolving area was already causing retailers to shift their budgets: Google Shopping (the image-focused product ads that appear at the top of a search) spend was up approximately 7% in 2019, while Google paid search (the text-based links that appear within the search results) spend fell nearly 8%.
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