2018 Consumer Target Market 
Retail TouchPoints
JULY 1, 2020
Consumers who used to frequent the gym migrated in droves to solutions like Peloton and MIRROR, and lululemon was wise to make a quick entry into this new world. And $1,500 is a steep hurdle, especially when the market is saturated with “certified trainers,” especially on YouTube. Following are excerpts from the discussion.
Retail TouchPoints
OCTOBER 13, 2020
Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s not the only reason they’re “window shopping.”. Whether they’re buying in-store or through an ecommerce platform, consumers will take the time to find brands that align with their personal values.
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Inside Retail
JUNE 27, 2022
India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Celebrating uniqueness.
Retail TouchPoints
AUGUST 15, 2024
Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Recently we’ve seen a significant uptake from older generations, with gamers aged 55 to 64 rising by 95% from 2018 to 2022, peaking at 47% in 2021.
Wiser
DECEMBER 22, 2020
Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. After all, these brands found success online by really understanding their target market and directly applying this to consumer marketing.
Inside Retail
AUGUST 11, 2023
But is the retail industry really living up to the promise of creating products that all consumers, with a variety of physical, visual, and neurological needs, can use? How large is the market for accessible products? The reality is that there is no one example of what a disabled consumer looks like.
Inside Retail
JUNE 18, 2023
Interestingly, he acknowledged that Gen Z and millennials are the dominant consumer groups of the moment, and the brand’s target market. billion) in 2018 and is estimated to reach a whopping 1.7 According to Statista, the ethnic wear segment across India was worth approximately 925 billion rupees (US$11.3
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