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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research.

Consumer 278
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The Brilliant Strategy Behind Supreme’s Success

Indigo 9 Digital

With consumers often driven by FOMO – a fear of missing out, traffic to Supreme’s website during one of its drops can increase by up to 17,000%. Many of the customers that race to get their hands on a Supreme drop often resell their merchandise online for as much as ten times the original retail price. Do you like this content?

Apparel 111