Walmart is Following Amazon’s Marketplace Playbook, but it has an Ace in the Hole — its 4,600 Stores
Retail TouchPoints
SEPTEMBER 7, 2023
Sell those sellers advertising opportunities so they have a better chance of standing out amid the ever-growing crowd of other sellers. Maybe you’ll use our fulfillment services or Walmart Connect [the advertising business], and maybe that will lead to having items in stores as well.” Open that platform to third-party sellers 3.
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