Indigo 9 Digital

FEBRUARY 9, 2023

Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Oatly opened for business 29 years ago in Sweden where it was a household name long before its products entered the United States market seven years ago. Oatly is now valued at $1.3

Advertising 98

Advertising Marketing Shopping Consumer 98

Indigo 9 Digital

MARCH 9, 2023

Then in 2022 Walmart’s eCommerce sales were up 12%. To increase its eCommerce growth Walmart purchased a host of eCommerce businesses including Jet.com for $3 billion (in 2016) , Bonobos for $310 million (in 2017), Eloquii for $100 million (in 2018) and ModCloth for between $50 million to $75 million (in 2017).

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Inside Retail

JUNE 9, 2021

Williams hires new chief marketing officer. Former advertising firm executive Chris Willingham has joined the senior leadership team at iconic Australian footwear and apparel brand R.M. Williams as chief marketing officer. He will start on the new role in the coming weeks. The Iconic hires former Nike exec for GM of sport role.

Advertising 32

Advertising Finance Fashion Apparel 32

Store Growers

MAY 1, 2019

Email marketing. Source: Wolfgang KPI Report (2018). Notes: study with over 250 million website sessions and over €500 million in online revenue between July 2017 – June 2018. Source: Wolfgang KPI Report (2018). Source: Wolfgang KPI Report (2018). Tablet: 12% (vs 13%). 12+ sessions: 100%.

Shopping 51

Shopping Advertising Merchant Services Checkout 51

Store Growers

MAY 16, 2019

In the short time since its inception, they’ve managed to oust a 100-year-old competitor to become the market leader in the luggage space. In their second year of operations, 2016, the company did $12 million in sales. They turned profitable in 2017 and made $150 million in 2018 selling 500,000 suitcases.

Advertising 52

Advertising Returns Marketing Shopping 52

Retail TouchPoints

JULY 14, 2022

She has been CEO of PINK since 2018 and previously spent a decade at Bath and Body Works. Hauk will lead Victoria’s Secret as it integrates the merchandising, planning, marketing and creative teams to speed the company’s test and learn agenda and better engage customers. Christine Rupp has been named Chief Customer Officer.

Merchant Services 234

Merchant Services Planning Fulfillment Advertising 234

Inside Retail

NOVEMBER 24, 2021

As the most viewed form of television programming, sport is a goldmine for advertisers. In 2018, tennis ace Roger Federer signed a 10-year deal with Uniqlo to replace his former endorsement with Nike. Each has their own sub-brand under Nike Inc.,and His new deal with the Japanese retailer is worth a reported US$300 million ($414.5

Apparel 130

Apparel Accessories Advertising Returns 130