Wiser

DECEMBER 4, 2018

Poorly executed promotional displays, combined with under-staffed retailers and low stock levels, meant that toy brands like Hasbro, Disney, and Mattel missed millions in sales over the holiday weekend. However, Black Friday 2018 has already been deemed a success. 1: Accuracy of promotional display setup.

Promotions 68

Promotions Accounting Advertising Location 68

Retail Bound

OCTOBER 28, 2021

Here at Gadget Flow, we’ve helped over 5 thousand creators launch and promote their campaigns on Kickstarter and Indiegogo since 2012. During those months, Facebook and Google advertising fell by over 30% according to Variety. Most creators are looking for shortcuts so they can launch faster or spend less on advertising.

Advertising 52

Advertising Promotions Marketing Accounting 52

Indigo 9 Digital

FEBRUARY 9, 2023

By all accounts Oatly is an overnight success. Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. By Tricia McKinnon Do you believe it’s possible to become an overnight success? Oatly could teach a class on how influencing actually works.

Advertising 98

Advertising Marketing Shopping Consumer 98

Store Growers

AUGUST 27, 2019

But in 2018 revenue was only $80M. This rapid growth attracted the attention of acquirers, which resulted in a sale of the company in October of 2018 for $200M. Since the MVMT YouTube channel is pretty small, a lot of those clicks either come from paid ads or other channels promoting the brand to collect affiliate commissions.

Merchant Services 35

Merchant Services Advertising Accounting Promotions 35

Store Growers

JULY 9, 2019

The site grew fast (up to 10M page views/mo) and enabled Weiss to look beyond the straightforward advertising opportunities. To put that number in perspective, the company made $100 million in revenue in 2018. Which can also be the case for a lot of advertising campaigns they run. Referrals account for 4% of traffic.

Accounting 59

Accounting Shopping Advertising Promotions 59

Store Growers

NOVEMBER 27, 2018

It’s hard to get an exact number, but people in the industry estimate Allbirds spends about $100-500k/mo on advertising. To my estimate, Allbirds spent about $25-35k/mo on Google Ads (research from October 2018). Here is how that breaks down: The trend is also going up leading up to the 2018 holiday season. Spend: $20,000.

Advertising 31

Advertising Returns Accounting Shipping 31

Retail Geek

AUGUST 29, 2023

That works those cohorts stick and then they can work on the economics because that’s gonna bring more advertisers per order because the more average more orders and more. GTV is going to bring more cpgs in that want to advertise against that then you could argue accelerating Revenue growth accelerating profitable unit economics.

Merchant Services 52

Merchant Services Grocer Advertising Payment Services 52

Store Growers

DECEMBER 2, 2020

Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. In this article, I’ll show you what the best advertisers are doing when it comes to product titles, and I’ll show you exactly how to apply these findings to your product titles. Last Updated on December 2, 2020. Grab it here!

Shopping 83

Shopping Advertising Merchant Services Beauty and Health 83

Retail Geek

JUNE 25, 2021

So yeah yeah it no I agree I have barely recovered and then as you know I work with a lot of retailers so I’ve been doing a ton of holiday promotion so I get internally getting ready so to me it kind of feels like December just ended, and now we’re having prime day I’m like all backwards upside-down and topsy-turvy.

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Retail Geek

SEPTEMBER 3, 2021

8:26] You know you like if you look at 2018 you said hey they sold 270 million and they lost 22 million on it in 2019 they sold 370 million and they broke even. Net positive ebit has but they basically have had a net loss every year except 2019 when they broke even. So what’s a little worrisome about that is. [8:26]

Advertising 97

Advertising Consumer ATS Marketing 97

Store Growers

JANUARY 29, 2019

Purple will do $405M in revenue in 2018 and has slotted 143M in “Marketing and selling” expenses. (I I got this information from investor documents they used when selling the company early 2018). Here is a quote from CMO Alex McArthur : “We have more people on our creative team than our advertising or acquisition team.

Advertising 64

Advertising Marketing Shopping Promotions 64

Store Growers

JANUARY 4, 2018

I’ve also had a first breakthrough with my advertising campaigns, so things are looking great for 2018. By December 2018, I want this new store to hit $1,000 / month in revenue. I’ve (slowly) started promoting new articles, and that’s driving a handful of visitors. Offline promotion.

Promotions 37

Promotions Accounting Marketing Target Market 37