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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Once the pandemic hit, our wholesalers had to close their stores, and we had to rethink our entire email plan,” said Florin.

Wholesale 236
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What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

As we explored in our eBook, “ The Wholesale Brand Disruption Guide ,” direct-to-consumer is defined as “the marketing and selling of products directly to consumers from the brand manufacturer.” percent of all retail growth in 2017, and eCommerce sales increased by 16.4 What Does Direct to Consumer Mean?

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

One of the posts stated that management ignored non-white employees’ concerns about racism and told them to “feel empowered to walk away”. Indeed, Glossier enjoyed rapid growth on the platform from 2017 to 2020, gaining more than 60,000 followers in three years. The presentation also stated that the brand had “earned it”.

Wholesale 130
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Direct-to-consumer retail is about dynamism, as well as data

365 Retail

Meanwhile, others are returning to a more traditional wholesale approach to increase their visibility in the eyes of consumers. It takes investment, put towards everything from logistics and supply chain management, to creating great customer experiences and hiring the necessary talent. Going direct: every capability counts.

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Innovation and collaboration: Inside the evolution of Camper

Inside Retail

We’ve been fulfilling Camper.com orders from our Australian stores since 2017 and expanded our local e-commerce fulfilment capacity that same year. We can guide customers through the collection, answer questions, offer styling advice, and ship the product directly to their home. It’s a way to amplify the digital shopping experience.

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly. Zak Normandin, Dirty Lemon’s founder said cost per action on Facebook increased by a factor of three between 2017 and 2018. A lack of a store network or wholesale business.

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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. Inside Retail: As the general manager of Alias Mae, what is your vision for the brand’s future growth and development?

Marketing 178