How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion
Retail TouchPoints
JULY 26, 2022
Customers can try products for seven days and return what they don’t like at no charge. Goodlife’s returns are already low — around 8% online (where returns are typically closer to 20% to 30% , especially in apparel) and 2% in stores. “[Try Try Now] allowed us to be arrogant,” said Codispoti. “
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