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Best of 2024: From swoosh to stumble, can Nike regain its stride?

Retail Gazette

The brand has faced increased competition from new players and old, and some have pointed to a lack of innovation as it has struggled to meet shifting consumer preferences. ” “We, as consumers, want to see something new and different. Gone are the days of buying an Air Force 1 in every single colour.

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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. The generational disruptors Born between 1980-1995, Millennials are known for their thoughtful purchasing habits that place brand value and actions ahead of tradition, according to IMARC market research.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Celebrating uniqueness.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. Long-time CEO Michael Jeffries was ousted from A&F at the end of 2014, and was eventually succeeded by Fran Horowitz in 2017. This included the images on in-store photos, gift cards and shopping bags.

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From China exit to Malaysian milestones: the M&S Journey in APAC

Inside Retail

Not only did M&S fail to adapt the fit of its clothing range to local consumers, it failed to win over the hearts and minds of the target market. In a market as vast and competitive as China, it is vital for brands to make a genuine connection.

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Döner Shack named best fast-casual franchise in the UK

A1 Retail

The EF100, established in 2017 in association with HSBC, is the franchising list to watch. Thanks to our robust operational systems, authentic recipes, innovative and targeted marketing strategies, strong financial model and a long-term growth strategy, we have continued to develop and support our brand,” said Sanjeev. “As

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How Buy One, Get One Can Improve Your Sales

Wiser

BOGO is a great discount technique to use to appeal to consumers. Even as both consumers and shoppers appreciate a Buy One, Get One promotion, differences remain between a good BOGO deal and a poor one. . The White House Office of Consumer Affairs found that on average, loyal customers are worth up to ten times their first purchase.